Maria SipkaOpinion Contributor@mariasipkaMaria Sipka is co-founder and vice president of brand strategy for Linqia, the first performance-based influencer marketing platform. Linqia works with over 350 leading national brands and their agencies, including Nestle, General Mills and Kimberly Clark, helping them drive better ROI through influencer content across the path to purchase. Voice 3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies They need to capitalize on how the space is evolving. Social Pro Daily Is Your Influencer Marketing Platform an Asset or a Liability? Opinion: As you search for the right technology, keep these four must-have capabilities in mind when evaluating partner offerings.