Portrait of Maria Garrido

Maria Garrido

Maria Garrido is chief insights officer at Havas Group and senior vice president, brand marketing at Vivendi.

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Why Brands Need to Find Ways to Connect With Hispanic Consumers

Voice

By recognizing audience preferences, they’ll be able to forge a deeper relationship together.

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Brand Activism Is Driving More Meaningful Connections

Voice

Companies with a purpose have a greater voice and more connectivity with buyers.

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Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

Brand Marketing

It needs to make a real impact on people’s lives.