Malcolm Poynton is global chief creative officer at Cheil Worldwide. Malcolm joined Cheil Worldwide at the beginning of 2015 as the network’s global chief creative officer. Having led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty and British Airways’ Johnny Foreigner campaign, Malcolm is a recognized industry influencer and speaker.
This Year, the Empty Buzzword Making Its Rounds at Cannes Is ‘Purpose’
Opinion: Though it is becoming increasingly important to consumers and society at large.