Lorne Brown
The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher’s Ad Revenue
Media
Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by the time you return, you realize it's been leaking the [...]
Streamlining Digital Ad Workflows: What Every CRO Should Know About Implementing an Order Management System
Media
Over the past few years, publishers have seen their ad inventory grow exponentially with the explosion of digital and mobile media channels. However, their profit margins are shrinking due to the [...]