Lisa Lacy

Lisa Lacy

Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Target Is Trying to Become America’s Easiest Place to Shop. Here’s How

The retailer expands its pickup and delivery options.

Walmart Is Giving Its Website a ‘Modern’ Makeover

Specialty stores will follow as the company seeks to better compete on selection.

How to Eliminate Bias in Data-Driven Marketing

10 do's and don'ts for eliminating bias in data-driven marketing.

Walmart Is Partnering With Postmates to Expand Its Grocery Delivery Services

Uber and Deliv also help serve 6 U.S. markets.

4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target

The campaign started in October 2017 to bait the media.

Google and Target Issue the First Voice-Activated Coupon for Google Assistant

The $15 offer was for orders on Express.

Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

Players also earn points toward a free pie.

Can Retailers Solve America’s Long-Running Healthcare Problem?

Consolidation resolves complexity and cost—and offers more convenience.

What Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer Relationships

Companies need help analyzing all the data they collect.

Former PepsiCo Exec Brad Jakeman on What’s Driving So Many Kendall Jenner-like Brand Faux Pas

He says a divided society, the media, social media and inadequate tools are all contributing.