Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

New shelf tags offer promise to better fulfill in-store needs.

Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Your soulmate might actually be a robot.

To Stay Competitive, Amazon Is Building Out Its Physical Presence, While Walmart Focuses on Digital

The companies are flexing their weaker muscles.

Walmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs

The company explores the technology’s possible retail uses.

Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay

A number hail from free stock photo sites, but why?