Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer Attention

Companies under $1 billion in revenue are Catalina’s fastest-growing market.

Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology

Adobe research finds misalignment between the two.

Amazon Buys Video Doorbell Startup Ring

It's the latest in a string of moves focused on home security and access.

Why ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the Store

Microsites offer perks, but will shoppers find them?

Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps

Research shows consumers are comfortable with mobile commerce.

If You Thought Voice Was Easy, Wait Until Devices Make Predictions

'It's a shift from instant gratification to clairvoyance.'

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

New shelf tags offer promise to better fulfill in-store needs.

Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Your soulmate might actually be a robot.

To Stay Competitive, Amazon Is Building Out Its Physical Presence, While Walmart Focuses on Digital

The companies are flexing their weaker muscles.

Walmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs

The company explores the technology’s possible retail uses.