Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Q&A: Bud Light’s Marketing VP on the Bud Knight, Spuds MacKenzie and Everything in Between

The brand has had a lot of characters in its 37-year history, but they all came from the same philosophy: 'The core of what we do is fun.'

Here’s How Trump’s Tariffs Could Hurt Amazon More Than Its Peers

Much in the Everything Store hails from China.

EBay Sues Amazon, Alleging Criminal Conspiracy in Recruiting Sellers

Managers created fake accounts to engage the rival's vendors, according to the complaint.

What Walkout? Wayfair Reports Rosy Q2 Results

Execs are optimistic about logistics and outdoor furniture.

Amazon Wants to Be Your Personal Stylist

Just don’t expect curated apparel within 2 days.

Inside TAG’s Ad Fraud Battle Plan

The organization's COO explains how the digital advertising industry is working together to fight crime.

Amazon and DSPs Foresee an Advertising Utopia in CTV

The retail giant claims it's built a better streaming service for advertisers. But will fraudsters ruin the party?

Here’s How Much Amazon Spent on Prime Day Ads

The online retail giant's advertising budget got a major boost.

Alibaba Is Courting U.S. Small Businesses

Its pitch is global buyers—zero commissions.

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

Amazon might use 3D body scans to customize clothes—and also capture your data.