Lisa Lacy

Lisa Lacy

Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch,, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

Walmart Will Stop Selling Handguns and Certain Types of Ammunition

The nation's largest retailer is tailoring its remaining inventory to hunters and sport shooters in response to a spate of mass shootings at its stores and beyond.

What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The […]

Is Amazon Marketplace Out of Control?

Third-party vendors allow major retailers like Walmart and Amazon to offer more goods. But can they be sure what's being sold?

Target’s Tariff Strategy Might Haunt the Retailer

Suppliers were told they will have to shoulder additional costs.

How Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’

The Amazon company says it is on a mission to reduce crime.

Generic Brands Are Getting Some Serious Upgrades

These aren’t your mother’s private labels, as retailers from Amazon to Target and Costco build their own product empires.

Baidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market

Amazon remains the top seller globally ... for now.

Why Voting With Their Wallets May Be an Idle Consumer Threat

Well-loved brands can weather values-based storms.

As Ire Over Gun Sales Builds, Walmart Conducts a ‘Thorough’ Policy Review

The retailer has pulled video game imagery from its stores, but still sells rifles and shotguns.

FedEx Pulls the Plug on Ground Deliveries for Amazon, Too

The courier will pursue opportunities in ecommerce elsewhere, with U.S. deliveries expected to double by 2026.