Lindsay McGettigan
As VP Digital Strategy, Lindsay draws on 10+ years of experience in digital marketing and is responsible for driving R2i’s approach and methodologies for integrated customer experience strategies and marketing analytics. She helps clients create optimized and impactful customer experiences across all touchpoints, screens, and channels.
It’s Not Personalization Without a Choice
People have a messy, contextual view of privacy that looks inconsistent in surveys, but makes sense to the individuals. Privacy is personal. Thus, personalization is a contradiction if it doesn’t [...]