Portrait of Leslie Blount

Leslie Blount

Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.

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Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion

Experiential Marketing

Lindt invited fans to stay in an Easter-themed vacation rental as it expands in the U.S. market.

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Colgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile

CPG News

Colgate aims to change Generation Z’s perspectives about their smiles.

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Levi’s Global Campaign Gives the Floor to Next Generation of Change Makers

Fashion News

Levi's stages a striking dance routine as a visual metaphor for progress.

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Don Cheadle Runs a Speakeasy With Forbidden Snacks in PopCorners Campaign

Food Industry News

A new ad from Frito-Lay brand PopCorners stars actor Don Cheadle running a speakeasy.

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Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad

Food Industry News

Basketball great Allen Iverson, the original "A.I.," doesn't necessarily have the answer to Pepsi and DraftKings' contest.

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SNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson Campaign

Alcohol Industry News

Jameson made up a holiday, St. Patrick's Eve, with help from SNL comedians Colin Jost and Michael Che.

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Axe Woos Gen Z Women in Surreal Ad Starring Coi Leray and Metro Boomin  

CPG News

Axe wants to expand its reach to Gen Z women as it launches a campaign starring rapper Coi Leray.

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Athleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie Ledecky

Retail News

Gap-owned brand Athleta partnered with Olympic swimmer Katie Ledecky for a campaign kicking off Women's History Month.

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KFC Opened a NYC Pizzeria to Celebrate the Arrival of ‘Chizza,’ a Fried Chicken-Pizza Mashup

Food Industry News

KFC transformed one of its stores into a classic New York pizzeria to introduce the "chizza" (a fried chicken and pizza mashup) in the U.S. market.