Leonardo Faierman
Leonardo Faierman is a freelance contributor to Adweek focusing on creativity in the brand and advertising space.
Men’s Health Brand Explores Sexy Code Among Couples in Cheeky Ad
A knowing, well-placed wink suddenly gives utterances like “Wanna do our taxes?” or “honey mustard” new, much sexier meaning.
An Ad About Penile Health Has Added New Meaning to the Term ‘Bent Carrot’
Xiaflex's first-ever TV ad, titled "Bent Carrot," recently prompted some awareness Peyronie’s Disease.
FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite
The limited-edition two-piece capsule collection is made up of sneakers and a pair of basketball shorts.
Krispy Kreme Celebrates Halloween With a Spooky Transformation and Sweet New Treats
"Krispy Skreme" conjures up new donut designs just in time for your next monster mash.
Degree’s NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Degree's #BreakingLimits campaign provides equal compensation for male and female athletes, mentorship and empowerment.
Barclays Traces One Family’s Love of Soccer to Celebrate 20 Years of League Sponsorship
"A 20 Year Commitment Story" highlights siblings and professional soccer players Lauren and Reece James.
OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates
"Dine On" champions San Francisco eateries as more people get vaccinated.
Miller Lite and J Balvin Help Marginalized Small Businesses With a Limited-Edition Can
The campaign includes a limited-edition can designed with the artist's signature colors and a donation to the Accion Opportunity Fund.
DoorDash Delivers a Vibrant Story of a Latinx LA Neighborhood With ‘Somos Boyle Heights’
Diversity, Equity and Inclusion
"Somos Boyle Heights" allows a Latinx community in Los Angeles tell its own story with murals and a documentary.
Reebok Sparks Greatness With a Tool That Lets You Create a Basketball Court Anywhere
The brand is also teaming with local artists to construct '"playable basketball art installations."