Portrait of Lauryl Schraedly

Lauryl Schraedly

Lauryl Schraedly is an executive at Snapchat who leads the Marketing Insights and Analytics team. Her team is responsible for identifying and illuminating trends among the global Snapchat Generation for internal marketing and product development and external thought leadership. Prior to Snapchat, Lauryl led Consumer Insights for Gatorade at PepsiCo.

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Augmented Reality Drives Consumer Confidence During a Recession

Columnist Network

Thanks to new technologies, exciting shopping experiences have emerged. And they’re thriving.