Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

How L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades

At SXSW, using algorithms and machines to whip up foundation and serum.

Google Turned an Austin House Into a Giant, Connected Fun Home to Promote Google Assistant

Including a lowrider car and connected lawn sprinklers.

Where to Eat in Austin During SXSW, as Voted by Marketers

Agencies and publishers pick their favorite BBQ and tacos.

Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot

‘Survival Guide’ aggregates the best panels and parties.

Google Plays Up Gender Equality-Related Searches for International Women’s Day

Here’s one: Sexual harassment queries are up 99% from last year.

How Under Armour Makes Its Snapchat Ads In 5 Seconds or Less

The athletic brand continually tests the platform.

Quantcast Hires Former Time Inc. Exec Meredith Long as Chief Revenue Officer

AI tech company builds up publisher-focused resources.

Twitter’s Powerful Anthem to Women Makes Its TV Debut During the Oscars

Denice Frohman, Issa Rae and Ava DuVernay star in #HereWeAre campaign.

Q&A: Scott Rogowsky on Using His Improv Background to Become the Hottest Mobile Personality

HQ Trivia's 'Quiz Daddy' talks about his quick success.

HQ Trivia Is Dictating When and How Consumers Use Apps and Inspiring a Host of Imitators

It's providing a potential model for marketers.