Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

GDPR could cause big changes for apps and location-based marketing.

The Ad-Tech Industry’s Looming Shakeout Could Finally Happen

What GDPR and data debacles mean for digital vendors.

What MRC Accreditation Actually Means for Facebook

It only gives marketers a sliver of the stats that they’ve long been asking for.

Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign

‘How you feel matters more than how you look,' the new ad says.

Snapchat Lays Off 100 From Advertising Division in Department Restructure

It's the app's third round of layoffs this year.

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

Eye-tracking technology and biometric devices can help brands get out of their own “expertise” bubble.

Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Including ‘VoiceCon’ event in New York.

Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations

It's also rolling out new IRL targeting tools.

Marketers Aren’t Shifting Ad Budgets Because of Facebook’s Data Crisis

Agencies are being strategic about their investments.

Why John Hancock Set Up a Fake Retirement Community in the Middle of Texas

Brand's web series plays up humor.