Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Why Walgreens Bets on New York to Test Digital

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally.

Apple and IBM Join Forces to Boost Mobile Sales

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market.

6 Brands That Saw Huge Digital Lifts During World Cup

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. Here is a look at how six brands (both official and nonofficial World Cup sponsors) fared with digital this year.

Brands Go Digital in Extended Sponsorships With Music Festivals

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.

Mobile Video Study Claims Better Performance Than TV

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.

Hyundai’s Daily Twitter Followers Spike 40% During World Cup

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the past few weeks.

NFL Exec Says Wearables Could Crack Second-Screen Advertising

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field table

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.

DTAC’s Thailand Baby Video Goes Viral

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot.

Digital to Pass 25% of Global Media Spend for First Time

Marketers will continue to pour more money into mobile and digital this year.