Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push.

Digital Effort Looks to Help Ladies With Wardrobe Malfunctions

Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.

New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments

New York ice cream shop Van Leeuwen began rolling out mobile payments through PayPal earlier this year, and now makes roughly $200—or about 5 percent—through smartphone transactions at its East Village location.

Johnson’s Baby Latches on to Royal Toddler’s Birthday to Build Social Strategy

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram account.

John Varvatos Rakes in $2,000 in Instagram Charity Donations

Since launching a social media contest on July 7, fashion brand John Varvatos and agency Yard raised $2,317 for the Ringo Starr Peace & Love Fund.

Adidas Scores With Last-Minute World Cup YouTube Push

Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans pumped up for the final match between Germany and Argentina.

Bonnaroo’s App Sent More Than 97,000 Push Notifications to Festivalgoers This Year

Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre grounds in Manchester, Tenn.

Why Walgreens Bets on New York to Test Digital

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally.