Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

McDonald’s Gets Super-Sized Backlash With Instagram Ads

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app. 

Johnsonville Capitalizes on National Bratwurst Day With ’12 Days of Bratsgiving’

Johnsonville today launches its biggest campaign related to National Bratwurst Day with a 12-day, sausage-themed Facebook effort dubbed "12 Days of Bratsgiving."

4 Location-Based Marketing Tactics That Are Working

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion and music, that will air on Sept.

LinkedIn’s Revenue Hits $534 Million

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States.

Devin SuperTramp Strikes YouTube Gold With Assassin’s Creed Reenactment

YouTube influencer Devin SuperTramp’s newest mini-movie pushing Ubisoft’s upcoming video game Assassin’s Creed Unity is one of two newbies to this week’s Adweek/VidIQ top 10 Web series chart. The three-minute video g

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider

Sour Jacks’ Mobile Ads Steer Movie Fans to Outdoor Summer Screening

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie series.

YouTubers Are Crazy for Cheesy Brazilian Videos

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to churn out the jaw-dropping content that video-savvy labels like Red Bull and

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin to the tactics employed by practitioners attempting to reel in sales leads.