Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that launches today. 

General Electric Imagines What Technology Will Look Like in 2064

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World's Fair.

The 4 Biggest Marketing Implications From Amazon’s Fire Phone

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities.

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres.

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab.

BMW Sticks With Jaw-Dropping Stunts in YouTube Video

BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views.

Groupon Is Adding 100 Snapchat Followers a Day

Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand.

How HotelTonight’s First Instagram Ad Came Together

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s first national campaign gives a rare look at the different steps in running sponsored posts on the app.

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.

Amazon Bets on Small Businesses to Win Mobile Payment Space

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through a smartphone or tablet.