Portrait of Lauren Crichton

Lauren Crichton

Lauren Crichton is AKQA’s associate strategy director out of the Gothenburg studio, where she helps the agency overcome strategic challenges. After 18 months of working between the U.K. and Sweden, Lauren permanently relocated to Gothenburg in May 2017.

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It’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging


Older consumers offer huge spending power but are largely ignored.