Kyle Wong
Kyle Wong is the CEO and co-founder of Pixlee. He is also a member of the AdCouncil’s Leadership Council.
Are UGC Creators the Next Evolution of Influencer Marketing?
The lines between the influencer and the prolific UGC creator aren’t set in stone.
Creator Content Shouldn’t Be Measured Like a Social Media Post
You can fundamentally transform the ROI of a single influencer campaign—the only thing that changes is the attribution window.
The Case—and the Cries—for More Diverse Visual Content
Parterning with diverse creators for brand storytelling is called for, and necessary.