Kurt Ruppel
Kurt Ruppel is director of postal policy and marketing communications at IWCO Direct.
Why Marketers Need to Care About USPS Promotions
Direct mail is more effective than marketers are giving it credit for.
USPS Update: 7 Issues Mailers Need to Know
Direct mail remains an important part of many marketers' multichannel mix, capable of cutting through the electronic messaging clutter and driving strong ROI. However, direct mailers must adapt to the [...]
Return to Sender
The quality of the address is one of the most important components to ensure your mail is delivered. When the recipient's address is accurate and complete, the U.S. Postal Service [...]