Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.

Brand of the Day: Jackie Kennedy Loved Lilly Pulitzer, but the Label Isn’t Stuck in the Past

Few brands can cause socialites—or at least, those who would like to look high society—to brawl. But Lilly Pulitzer is one of them.

Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes

Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market.

Brand of the Day: Why Olive Garden Gets Unlimited Love, and Scorn, From Consumers

Last week, Olive Garden proved just how far people are willing to eat an enormous amount of food for a very small amount of money.

Brand of the Day: How Ikea Brings Design Ideas to Life in Social

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming task of doing it yourself cool.

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times?

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes.

This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.Luckily, Mike Monteiro is that foil.Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day.Check out some of Monteiro's tweets below.

Airbnb Hires a Global Media Agency

Airbnb has awarded Starcom its global media business after a review.The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K. posted the tweet below.

Pitch Fills Its Top Strategy Role

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role. Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left last year by the exit of Sandip Vadher to Draftfcb.

Could Scott Naturals Be Even More Environmentally Friendly?

As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category.