Kristin Dolan
Kristin Dolan is founder and CEO of 605, an independent measurement and data analytics company that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions built on a multi-source viewership data set covering more than 21 million U.S. households.
As Measurement Looks Back, the TV Industry Should Look Ahead
It’s ok that Nielsen lost accreditation—smart advertisers require much more than outdated measurement tools.