Kristen Alexander
Kristen Alexander is the CMO of Certain and leads the go-to-market strategy, demand generation, product marketing and corporate communications.
In-Person Interactions Are Strongest When Coupled With Digital Strategy
This comes as marketers put a stronger emphasis on humanized experiences.
Marketers Can Tap Into Mobile Advertising to Create a Successful Event
Brand Marketing
Take advantage of consumers' love for their devices.
Consumers Yearn for Personalization at Events. Are Brands Taking the Hint?
Brand Marketing
What's the point of engaging if no one feels a bond with the company?