Kristen Alexander

Kristen Alexander Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Kristen Alexander is the CMO of Certain and leads the go-to-market strategy, demand generation, product marketing and corporate communications.

In-Person Interactions Are Strongest When Coupled With Digital Strategy

This comes as marketers put a stronger emphasis on humanized experiences.

Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Take advantage of consumers' love for their devices.

Consumers Yearn for Personalization at Events. Are Brands Taking the Hint?

What's the point of engaging if no one feels a bond with the company?