Kristen Alexander

Kristen Alexander

Opinion Contributor
Kristen Alexander is the CMO of Certain and leads the go-to-market strategy, demand generation, product marketing and corporate communications.

In-Person Interactions Are Strongest When Coupled With Digital Strategy

This comes as marketers put a stronger emphasis on humanized experiences.

Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Take advantage of consumers' love for their devices.

Consumers Yearn for Personalization at Events. Are Brands Taking the Hint?

What's the point of engaging if no one feels a bond with the company?