Ko Im

Ko Im

Departments Editor
Ko Im is the departments editor at Adweek, overseeing people, ideas and data stories. A former national TV correspondent and trending web host, she was an award-winning branded content producer. She is a Columbia Journalism graduate who has also written an e-memoir for millenials.

Infographic: E-Scooter Company Bird by the Numbers

As the micromobility market gets crowded, 3-year-old Bird is expanding, diversifying and looking at how riders are using it.

It’s All About the Feels When Reaching Gen Z

Brandweek insights from Viacom Digital Studios, Spotify and social intelligence platform Trufan about the youngest generation of consumers.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.

Infographic: From Early to Late Stage, Online Video Ads Provide a Lift

Don't forget video in the late stage of the consumer journey.

5 Marketers Across Industries Share Thoughts on a Potential Recession

From chocolate to financial services, marketers forecast how the recession might hurt or help their industries at our annual Brandweek summit.

Infographic: America’s Favorite Halloween Candy by State

Influenster analyzed the most-reviewed candies on its platform to determine each state's favorite candies.

Artists With Developmental Disabilities Partner With Industry Creatives, and Everyone Wins

PSAs Gone Wild is a One Club for Creativity diversity and inclusion initiative, with help from BBDO, Edelman, McCann health and R/GA representatives.

Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ

More Gen Zers and millenials are using their phones as a primary mobile viewing device.

Inside Amazon Prime’s Museum of Modern Love Pop-Up

The popular column turned TV series starring Anne Hathaway, among other stars, inspired an interactive experience.

Infographic: What Hispanic Consumers Want Brands to Do in Ads

Listening to the sometimes bilingual desires within the Latin music market.