Kirk McDonald is a media and technology industry leader with over 25 years of experience working with the world’s leading brands, media companies and technology providers. He is currently the chief marketing officer at Xandr. The new company, established in fall 2017 in anticipation of the closing of the Time Warner merger, will create a new, innovative advertising platform focused on transparency and brand-safe placement in premium content across screens. As CMO, Kirk is responsible for the creation and implementation of the marketing strategy for the company. Before joining Xandr, Kirk was president of PubMatic, Inc., a leading marketing automation software company sitting at the intersection of media and technology.
Are Ad Blockers an Invasive Species or a Catalyst for Innovation?
Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it.