OkCupid Is Trying to Make ‘VILF’ Happen Ahead of the Election
Brand Marketing
The dating app is hoping the slang will catch on.
Agency of the Year; Countdown to Christmas: Monday’s First Things First
Plus, ET reunites with Elliott.
Ryan Reynolds’ Latest Gig; The New CMO: Tuesday’s First Things First
Plus, how cable news is gearing up for 2020.
Introducing Adweek 50; More Americans Buy DTC: Monday’s First Things First
Plus, a holiday delivery man from the future?
Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday’s First Things First
Plus, this wild anti-drug campaign in South Dakota.
This Year’s Young Influentials; NYT’s Audio Success: Monday’s First Things First
Plus, AirBnB makes changes to restore trust among its customers.
Amazon Studios’ Daring Ad; John Lewis’ Holiday Spot: Friday’s First Things First
Plus, Disney+ reveals its marketing blitz.
Making Marketers’ Dreams Come True; Nike Quits Amazon: Thursday’s First Things First
Plus, Disney+ reveals subscriber totals.
Disney+ Is Essential; TV Ad Spending Continues Decline: Wednesday’s First Things First
Plus, State Farm picks a new lead agency.
Disney+ Debuts; Sid Lee Hires US Chief Creative Officer: Tuesday’s First Things First
Plus, Vox Media expands into OTT.