Kimberly Dillon
Kimberly Dillon is the founder of Plant & Prosper, a cannabis strategy practice that works with both THC and CBD clients across the country. She was the former CMO of Papa & Barkley and currently lives in Los Angeles.
Transparency in Cannabis Is Needed Now More Than Ever
Especially following the scandals with vaping and e-cigarettes.
Cannabis Brands Put Too Much Focus on Women Who Want CBD Without a High
Brand Marketing
They’re missing an entire segment of their female consumer base.
It’s Time to Put an End to Whitewashed Cannabis Marketing
Brand Marketing
Using only white people in campaigns isn’t destigmatizing marijuana; it’s racist.
How to Create a Cannabis Product That Complies With Laws While Captivating Consumers With Its Packaging
Brand Marketing
It needs to be straightforward, clear-cut and dazzling.