Kevin Troyanos

Kevin Troyanos

Opinion Contributor
Kevin Troyanos leads the analytics and data science practice at Saatchi & Saatchi Wellness, where he uses the power of data science to develop innovative solutions to healthcare marketing problems.

How Re-Evaluating Data Analysis Can Transform a Brand’s Reach and Engagement

The HiPPO approach, which retroactively analyzes information, isn't the only available option.