Kevin Tan @EyeotaTweets Kevin Tan is an accomplished entrepreneur and advertising industry technology leader with over 20 years of experience. Kevin is the co-founder and CEO of Eyeota, the global leader for audience data in APAC and Europe. 4 Ways Data Can Influence Consumers Along Their Buying Journey Brand Marketing By Kevin Tan July 30, 2018 It’ll help them target their loyal consumers and entice new buyers.