Kevin Kelleher

Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.

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Finding the Bright Spots in 2016

Performance Marketing

The end of 2016 draws nigh, to the admitted relief of many for whom world tragedies, deaths of notable celebrities and political enmity have all proven to be too much [...]

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The Importance of a Clean Email List

Email Marketing

As a marketer, you want to stand out from the crowd, engage your audience and move customers to act. Many rush to design flashy emails without recognizing the importance of [...]

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How Marketing Finally Stumped Trump

Performance Marketing

Has Trump lost sight of the very marketing principles that led him to such success? In searching for a message to galvanize and mobilize voter support, has he done irreparable [...]

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Market Research: The Customer Is Not Always Right

Performance Marketing

There are many ways in which businesses can learn about customer satisfaction. Of course, sales are probably the best indicator of how well products and services are meeting market needs [...]

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Back to School: A Look at the Nation’s Top Marketing Program

Performance Marketing

US News and World Report recently pointed to Northwestern’s Kellogg School of Management as the nation’s top educational institution for aspiring marketers. Among the likes of Penn, Harvard, Stanford, and [...]

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3 Ways Artificial Intelligence Will Impact Marketing

General

AI is poised to open new doors and unlock incredible potential for all walks of life. For marketers, AI will free up resources; lead to closer, more meaningful connections; and [...]

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American Woman: The Purchasing Powerhouse

Performance Marketing

Today, women are far and away the most powerful emerging market on Earth. Global estimates predict women’s incomes will reach $18 trillion by 2018, and they are poised to control [...]

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Will Slack Replace Email?

Email Marketing

After 15-plus years and many failed alternatives, it began to look like email was simply the best option for business. That was, until 2013 when a quirky application called Slack [...]

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Email Primer for the Class of 2016

Email Marketing

If you are graduating from college with a degree in business, marketing or communications, this article is for you. English lit majors who aren’t continuing on to grad school and [...]

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Email for President! Clinton vs. Trump

Email Marketing

Are we there yet? It was just over a year ago Ted Cruz became the first official candidate for the next president of the United States of America. Since then, [...]