Kerel Cooper
Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and a MBA from Regis University.
How COVID-19 Is Impacting Advertising in Publisher Newsletters
Media
As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, [...]
4 Ways to Thrive in a Changing Publishing Ecosystem
Media
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]
Digital Publishers Need a Revenue Revolution
Media
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. [...]
Concerned About Amazon’s Growing Digital Ad Business? Turn to Email
Performance Marketing
Amazon’s rise as an advertising force means more marketers will move their digital ad spend. To stay competitive, publishers need to think holistically about new income streams and strengthen predictable [...]
Concerned about Amazon’s Growing Digital Ad Business? Turn to Email
Media
For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state [...]