Portrait of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

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NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

TV Upfronts

New offerings include interactive, lean-forward and shoppable features to make the spots more engaging for viewers.

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Ellen DeGeneres to End Her Daytime Talk Show Next Year

TV Upfronts

The show's 2022 end date comes as show has lost viewers amid backstage controversies.

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Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

TV Upfronts

The firm will complete 9,400 home visits by end of May and is issuing guidance to clients.

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Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

Convergent TV

Advertising clients are seeking out lifestyle and entertainment programming, Fox News' evp, ad sales Jeff Collins said.

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Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku

TV Upfronts

The Rotten Tomatoes Channel, an extension of NBCUniversal-owned brand, debuts today on Roku devices.

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Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

TV Upfronts

Measurement firm says television metrics were off by up to 6% in February.

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NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

NewFronts

Company focuses on streaming audience in its first NewFronts presentation since 2012.

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Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

Convergent TV

Company will ramp up original programming on the streamer, with one new movie per week in 2022.

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Fox Isn’t Upset About Losing Thursday Night Football to Amazon

Convergent TV

The broadcaster is doubling down on Sunday football and sports betting

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YouTube Doubles Down on Its Living Room Takeover at Brandcast

NewFronts

New originals slate features projects with Will Smith and Alicia Keys.