NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts
New offerings include interactive, lean-forward and shoppable features to make the spots more engaging for viewers.
Ellen DeGeneres to End Her Daytime Talk Show Next Year
The show's 2022 end date comes as show has lost viewers amid backstage controversies.
Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount
The firm will complete 9,400 home visits by end of May and is issuing guidance to clients.
Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming
Advertising clients are seeking out lifestyle and entertainment programming, Fox News' evp, ad sales Jeff Collins said.
Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku
The Rotten Tomatoes Channel, an extension of NBCUniversal-owned brand, debuts today on Roku devices.
Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks
Measurement firm says television metrics were off by up to 6% in February.
NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
Company focuses on streaming audience in its first NewFronts presentation since 2012.
Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million
Company will ramp up original programming on the streamer, with one new movie per week in 2022.
Fox Isn’t Upset About Losing Thursday Night Football to Amazon
The broadcaster is doubling down on Sunday football and sports betting
YouTube Doubles Down on Its Living Room Takeover at Brandcast
New originals slate features projects with Will Smith and Alicia Keys.