Kay Hsu, Global Creative Lead, Instagram


The Rise of Stories

Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a crucial channel for delivering messages in new and innovative ways.

The World’s Most Creative People Show You How to Master Vertical Video

Instagram challenged some of its most creative storytellers to experiment with vertical video. Here's what they found.