Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

24 Hours in Advertising: Wednesday, July 8, 2015

Subway suspended its relationship with longtime spokesman Jared Fogle after the FBI searched Fogle's home, reportedly in connection with a child-pornography investigation, and the final networks airing the Cosby Show dropped it after new revelations. Plus, a new study shows the changing nature of the Top 10 sports content creators, from the NBA to Nike Football.

See Why Visiting This L.A. Suburb Is Like Stepping Into a Wes Anderson Film

Nestled on the eastern border of bustling Los Angeles, there's a picturesque suburb that, according to Vancouver-based agency Wallop Film, is one of the "best-kept secrets of L.A."

24 Hours in Advertising: Tuesday, July 7, 2015

With a big win over Japan in the World Cup Final, the U.S. Women's National team hopes to keep the soccer momentum alive in the states while brands look to star Carli Lloyd for endorsements. Plus, brands celebrate the return of Shark Week. New on Adweek:

How a Photographer and a Scotch Brand Created an Amazingly Cool Underwater Image

One hundred feet below the surface of an ancient sinkhole in Tulum, Mexico, a team of 13 divers, one ambitious photographer and a model in a straw hat are hyperaware that they're swimming dangerously close to a toxic layer of hydrogen sulfide, all in the name of the perfect photo.

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.

Adweek Daily Brief: Under Armour Honors Misty Copeland, Shark Week Arrives Early

Under Armour honored Misty Copeland with a sweet surprise after the American Ballet Theatre named her their new principal dancer. Plus, the Clio Sports Awards honor the best work in sports marketing and advertising, recognizing brands including Gatorade and Nike.  New on Adweek:

Quiz: Do You Know Your Beer Brand Taglines?

God bless America, because the Fourth of July is almost upon us. What better way to celebrate your love for the good old USA than with a few backyard barbecues, fireworks and, most important, some ice-cold beer? Before you head out to pick up a six-pack, see how many of these beer taglines you know. 

Adweek Daily Brief: Adidas Says Golf Is a Real Sport

With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with Wimbledon this year, using biometric cuffs to bring the tennis experience to those who can't make it to the matches. New on Adweek:

Adweek Daily Brief: How Grey’s Global Work Led to Cannes Sweep

Thanks to work from 18 global offices, Grey set itself apart from the agency pack at Cannes this year with 113 Lions wins. Plus, a three-year-old shirt company Mizzen + Main has used celebrity customers, and a virtually nonexistent marketing budget, to sell its wares. New on Adweek:

Adweek Daily Brief: R/GA Celebrates Its 33 Lions Wins

Microsoft is handing off its display, mobile and video ad sales to AOL, but the software giant denies that there will be any jobs cuts. Plus, R/GA celebrates its massive success at the Cannes Lions festival. The digital shop won 33 Lions this year.New on Adweek: