Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Game of Thrones Dragon Incinerates the Bud Knight in Super Bowl Ad

This is the second consecutive year HBO participated in the Big Game.

Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup

The medieval world is back for more in a 60-second spot.

How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical

Inside the brand's one-night-only Broadway show for the Big Game, starring Michael C. Hall.

Audi’s Super Bowl Ad Will Bring Your Dreams Crashing Back Down to Earth, Touts Electric Car

The 60-second spot promotes Audi's e-tron GT concept car.

Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad

The 60-second spot will air during the second quarter.

Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New Work Featuring Idris Elba

Spike Jonze directed two films for the campaign.

Jack in the Box Is Here to Support Everyone Calling in Sick After the Super Bowl

The brand is opting for a social-driven Super Bowl effort in 2019.

Christina Applegate Threatens to Break Some M&M’s Spokescandies Apart in Super Bowl Ad

The brand is promoting its new chocolate bar in the 30-second spot.

Doritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad

The brand released an extended 60-second cut of the ad.

What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country

The star-studded ad from Droga5 increased U.S. tourist visas 11.5% in 6 months.