Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Covergirl Becomes the Largest Makeup Brand to Achieve Leaping Bunny’s Cruelty Free Certification

It's part of parent company Coty's greater mission to end animal testing globally.

56 Brands Including Nike, Amazon and Marriott Call For Protection of Transgender Rights

Major companies are standing up against the current administration.

This Holiday Season, Away Wants Its Customers to Do All the Talking

This year marks the brand's first major integrated marketing effort.

Spotify Threw a Colorful Day of the Dead Celebration to Honor Deceased Mexican Musicians

Plus special billboards that glow in the dark at night.

Why Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?

Brands like Unbound and Thinx have had a tough time with the approvals process.

Need to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused Sparkling Water Brand

The product is geared towards the creative community.

Pandora Hires a New Head of Brand Marketing Following News of Its Acquisition by Sirius

Brad Minor joins the music streaming service from JPMorgan Chase & Co.

Iconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men’s Health

The Movember Foundation partners with Mr. Monopoly, Mr. Peanut and more.

The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues

Why more and more companies are leveraging DRL for content creation.

Activist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas Campaign to Explain

Third Point LLC calls for an entirely new board.