Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Starbucks Executive Chairman Howard Schultz Announces Plans to Leave Company

Schultz's last day will be June 26.

SoulCycle Welcomes All Souls With Colorful Pride Marketing Campaign

The brand celebrates the LGBTQ+ community with hand-painted murals, films and more.

Nike Recounts the Story of LeBron James’ ‘Chosen 1’ Tattoo Ahead of His 9th NBA Finals Appearance

In a new spot by Wieden + Kennedy Portland.

HP Demonstrates How Diversity Is Good for Business With Cannes Initiative

New research shows what diverse teams can do in the office.

Carpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand

James Corden and Adam Levine drive around in a 2018 Cayenne Turbo.

Pepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective Brand

It has consistently ranked in the top 5 of this list since 2011.

Hulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing

The new hires are tasked with evolving Hulu's marketing strategy.

Jagermeister Is Giving Americans a Team to Root for After the U.S. Missed the World Cup

Partnership with DraftKings includes a bracket challenge for soccer fans.

10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s

The women are backed by the Time's Up Legal Defense Fund.

This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

Nue Agency has worked with Sour Patch Kids and Virgin Mega.