Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Izod Gets Colin Jost and Aaron Rodgers to Help Sell the Brand in a New Wonderfully Meta Campaign

The brand kicks off "Advertising Clichés," its largest marketing effort to date.

Levi Strauss’ CEO Unleashes a Plan to Put an End to Gun Violence in America

Chip Bergh has a three-point plan for the brand.

Pepsi Is All In on Football Season With New Ads and Tailgate Tour

It's the brand's biggest football marketing campaign to date.

Dennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot

The company announced a brand refresh and a new tagline.

These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game

Fans will find the fridges at the Browns stadium and local bars.

Chobani Designed Tubes of Squeezable Greek Yogurt to Help Consumers Make Healthier Food Choices

Introducing Chobani Savor.

Sleep Number’s NYC Shop Is a Tech-Lovers Experience Aimed at Challenging Mattress Startups

Step inside the brand's new space in Manhattan.

What Indra Nooyi’s Departure as CEO of PepsiCo Means for the Future of Female Leadership

'We have this dwindling number of women CEOs in the Fortune 500,' Joanne McKinney, CEO, brand transformation company, Burns Group, said.

Citi Signs on as Presenting Sponsor for the Global Citizen Festival for the Next 3 Years

Plus, the 2018 lineup is revealed.

5 Things You Need to Know to Successfully Advocate for Yourself at Your First Job

From negotiating salary to being heard in the workplace.