Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.

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4 Stats Showing Fashion Resale Is Poised for Growth

Sustainability News

For the 12th year running, ThredUp today released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what [...]

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The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It

SXSW

Sustainability and climate-related content on the official SXSW stages was lagging this year.

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Activists Want Brands to Pay for Single-Use Packaging

Sustainability News

Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]

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Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More

SXSW

Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.

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SEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands

Sustainability News

What brands need to know after Wall Street's top regulator approved a limited rule on climate-related disclosures.

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Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability

Sustainability News

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced today. Natalie McGrath, most recently vp of marketing for [...]

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Sustainable Apparel Coalition Expands for the Greener Good

Sustainability News

Sustainable Apparel Coalition has rebranded to Cascale and expanded to luggage, home furnishings and sporting goods.

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Science-Backed Training Helps the Ad Industry Avoid Greenwashing

Sustainability News

The online course, Green Shield, which is free to take and can be completed in less than one hour, is the first ad industry-focused training to incorporate social science research [...]

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Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity

Sustainability News

The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]

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Nominations Are Open for ADWEEK’s 2024 Sustainability Stars

Sustainability Honors

ADWEEK's fourth annual sustainability-focused digital issue seeks nominations for our Sustainability Stars list.