Kathryn Lundstrom
Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
Most of Adland Is Crickets on Climate. But That May Still Be Productive
As regulations ramp up and activists continue their drumbeat on climate action, a period of greenhushing has the potential to separate the wheat from the chaff on advertisers’ sustainability messages, [...]
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
The Top 8 Retail Media Networks for Advertisers In 2024
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted. Often described as an "anti-festival," it now pulls in millions of sponsorship dollars from 20 different brands—tapping [...]
4 Stats Showing Fashion Resale Is Poised for Growth
For the 12th year running, ThredUp today released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what [...]
The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It
Sustainability and climate-related content on the official SXSW stages was lagging this year.
Activists Want Brands to Pay for Single-Use Packaging
Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.