Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for five years and still hasn’t met McConaughey.

Reebok’s First Plant-Based Running Shoe Comes With an Ingredients List

The Reebok Forever Floatride Grow is made entirely of "things that grow" and will be available in fall 2020.

Hostess Brands Is Buying Canada’s Voortman Cookies for $320 Million

Twinkies maker looks to appeal to health-conscious snackers.

This Chief Creative Officer Is Living Out His ‘Forever Plan’

A winding 25-year journey has led Todd Lancaster to his dream job as co-founder and CCO at the GoDo Discovery Co.

The Starbucks ‘PIG’ Cup: PR Nightmare or Opportunity?

A police officer's coffee cup went viral on Thanksgiving. Crisis consultants weigh in on Starbucks' response.

Super Bowl 2020 Ad Tracker: All About the Big Game’s Commercials

A frequently updated roster of advertisers getting into the game, which airs Feb. 2 on Fox.

Toys R Us Relaunches With a Model for 21st Century Retail

Today, Toys R Us opened its first U.S. store since going bankrupt in 2017. It'll feature interactive brand stations and playplaces.

SoulCycle CEO Melanie Whelan Resigns With No Explanation for Leadership Change

SoulCycle announced today that CEO Melanie Whelan has resigned. CFO Sunder Reddy will serve as interim CEO while the company looks for a replacement.

New Firm Working to Rethink Attention Hires Disney Ad Executive Brendan Ripp

Joe Marchese’s Attention Capital is working on how to reach consumers in an increasingly crowded media landscape.

Ryan Reynolds Purchases Ownership Stake in Mint Mobile

Ryan Reynolds, evil marketing genius, took an unexpected turn into the market of budget mobile phone service providers.

Sneakerheads Stop at Nothing—Not Even the Apocalypse—in New Foot Locker Ad

Shoe retailer's Week of Greatness keeps spirits high in the face of zombies (and worse) in new "No Matter What" campaign by BBDO.