Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for five years and still hasn’t met McConaughey.


This is a Profile

2020 Is Satan’s Soulmate in a New Match Ad from Ryan Reynolds’ Maximum Effort

Ryan Reynolds

The spot plays out like a classic rom-com, with the destruction of society as the backdrop.

This is a Profile

Budweiser Zero Wants to Protect You From Buyer’s Remorse This Holiday Season

Retail

The alcohol-free beer offering launched this summer.

This is a Profile

Trump-Appointed FCC Chairman Ajit Pai Will Leave His Post in January

Media

Ajit Pai, named to his role in 2017, oversaw the merger between T-Mobile and Sprint.

This is a Profile

Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head

Brand Marketing

Celestine Maddy left the women-focused company in July, after just six months.

This is a Profile

BuzzFeed Is Acquiring HuffPost in a Broader Partnership Deal With Verizon Media

Digital

Jonah Peretti, founder and CEO of BuzzFeed and co-founder of HuffPost, will lead the combined company.

This is a Profile

Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude

Brand Values

Retailer partnered with some of the best people on the internet to encourage thanks and reflection.

This is a Profile

Audi of America Elevates Its Chief Communications Officer to CMO

Auto

Tara Rush will be the first woman to lead marketing for the automaker's U.S. business.

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Affligem’s ‘Make Beer, Not War’ Ad Tells the Mostly True Story of Its Founding 1,000 Years Ago

Retail

The spot marks the Belgian brand's first national ad push in the Netherlands.

This is a Profile

How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic

Digital

Execs from the 49ers, 76ers and Devils shared strategies during Adweek's Sports Marketing Summit.

This is a Profile

Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

Brand Marketing

The brand's giving away free product in exchange for photos of cooking fails.

This is a Profile

How Katie Couric Tells Her Own Stories With Help From Like-Minded Brands

Trailblazers

Partnering with purpose-driven companies fuels Katie Couric Media's mission.

This is a Profile

How FanDuel Kept Fans Entertained During the Great Live Sports Shutdown of 2020

Digital

CMO Mike Raffensperger talks pivots at Adweek's Sports Marketing summit.

This is a Profile

Ferrero’s New Campaign for Crunch Is an Absurdist Take on Advertising’s Lofty Promises

Digital

It's the third brand from the candy company to get an overhaul this year.

This is a Profile

Highlighting Self-Care Items and Virtual Visits, Sephora Sees 75% Growth in Ecommerce This Year

Retail

The beauty retailer's svp and general manager of ecommerce spoke at Adweek's Commerce Week.

This is a Profile

Amazon Music Is Using Ring’s Holiday Ad to Cross-Promote Carrie Underwood’s New Album

Brand Marketing

The 30-second spot will run on national TV starting this week and throughout the season.