Kathryn Lundstrom
Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
The Top 8 Retail Media Networks for Advertisers In 2024
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted. Often described as an "anti-festival," it now pulls in millions of sponsorship dollars from 20 different brands—tapping [...]
4 Stats Showing Fashion Resale Is Poised for Growth
For the 12th year running, ThredUp today released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what [...]
The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It
Sustainability and climate-related content on the official SXSW stages was lagging this year.
Activists Want Brands to Pay for Single-Use Packaging
Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.
SEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands
What brands need to know after Wall Street's top regulator approved a limited rule on climate-related disclosures.
Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced today. Natalie McGrath, most recently vp of marketing for [...]