Katherine White

Katherine White

Opinion Contributor
Katherine White holds the professorship in consumer insights, prosocial consumption and sustainability and is a professor in the marketing and behavioral science division at the UBC Sauder School of Business. She is also the academic director of the Peter P. Dhillon Centre for Business Ethics.

Consumers’ Preferences Toward Eco-Friendly Products Boil Down to How Their Brains Are Wired

Abstract thinkers tend to be more concerned with the future.