Portrait of Katherine Hays

Katherine Hays

Katherine is CEO and co-founder of Vivoom, Inc.

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Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

Performance Marketing

It's been a tough year for the platform, and competitors are trying to fill the gaps.

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How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

Brand Marketing

DTC companies generate engaging content that their audience wants to share.

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How Snapchat Raised the Bar for Brands on Mobile

Performance Marketing

Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire [...]