Portrait of Kaitlyn Barclay

Kaitlyn Barclay

Kaitlyn Barclay is the CEO of Scout Lab, a creative communications agency that specializes in brand and PR.

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Not a Seasonal Cash Grab: Brand Lessons on Engaging With Diverse Creators

Voice

What advertisers need to know about working with diverse creators.

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Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way

Voice

Web3 projects can focus on including those who have historically been gatekept or negatively impacted by Web2.

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4 Ways Female-Focused Brands Are Reaping Benefits in the Sextech, Healthcare and Retail Sectors

Brand Marketing

After ignoring women for so long, some challengers found ways to engage this massive consumer base.