Justin Smith

Alt Image Text

Facebook’s Latest Global Audience Growth, via the Facebook Global Monitor August 2010 Edition

Performance Marketing

We’ve just released the latest numbers tracking Facebook’s audience growth around the world in our August 2010 edition of the Facebook Global Monitor. The Facebook Global Monitor is a part [...]

Alt Image Text

Facebook CEO Mark Zuckerberg on Games, Connect and Credits

Performance Marketing

Earlier today on Inside Facebook, we published an exclusive interview with Facebook CEO Mark Zuckerberg in which he talked about the future of Facebook and its surrounding ecosystem. More specifically, [...]

Alt Image Text

Announcing Inside Facebook Gold – Our New Data & Analysis Membership Service

Performance Marketing

When I first started InsideFacebook.com in 2006, Facebook was already a staple of college life and a sign of the future of the social web. Since then, it has grown [...]

Alt Image Text

Most People Want to Play Games With Their Friends

Performance Marketing

As anyone who was at GDC last week could tell, “social gaming” was certainly one of the major themes that people were interested in talking about this year – much [...]

Alt Image Text

Which Media Giant Will Pull the Social Gaming Acquisition Trigger First?

Performance Marketing

It wasn’t all that long ago that Facebook apps were thought of as another infinite repository of low value advertising inventory that would slowly erode to no one’s great concern. [...]

Alt Image Text

Slides from Presentation at GDC on the State of the Social Gaming Industry

Performance Marketing

Yesterday I had the opportunity to speak on “The State of the Social Gaming Industry” at GDC in San Francisco. It was awesome to see the level of excitement in [...]

Alt Image Text

More Details on Inside Social Apps 2010 – Coming April 20th in San Francisco

Performance Marketing

April 20 | San Francisco As we recently announced, Inside Social Apps 2010, our first conference on the future of monetization on social platforms, is happening April 20th in San [...]

Alt Image Text

Notes from Talk at Europe Casual Connect in Hamburg on the Future of Social Gaming

Performance Marketing

Last week I had the opportunity to speak on “The Future of Social Gaming: 2010 and Beyond” at Europe Casual Connect in Hamburg, Germany. It was excellent meeting so many [...]

Alt Image Text

CrowdStar Getting More Acquisition Interest, but May Raise Funding

Performance Marketing

San Francisco-based social game developer CrowdStar has meteorically risen to #2 on the AppData DAU charts over the last several months, surpassing Playfish and Playdom and now second only (albeit [...]

Alt Image Text

Bret Terrill, Charles Hudson Moving On After Zynga Acquisition of Serious Business

Performance Marketing

After Zynga announced its acquisition of Serious Business this morning, a couple of business development execs from the two companies have independently announced that they are leaving their respective firms [...]