Joshua March

Messenger Is Facebook’s Real Value to Brands

Opinion: Today’s consumers are more mobile and digitally driven than ever before.

Attention, Pragmatists: 2017 Is the Year Social Care Skepticism Will Start Costing You

Opinion: Many companies have implemented only the bare minimum of investment in social care, with a skeleton team of agents responding only to what they absolutely must on Facebook and Twitter—holding out for tangible proof that it pays to invest in social customer care.