Joshua March Social Pro Daily WhatsApp Enters the Business Messaging Space: Why Should You Care? Opinion: The number of messages sent every day is over three times peak global SMS volume. Social Pro Daily Enriching Customers’ Messenger Experience With Facebook’s Handover Protocol Opinion: Brands need to adapt and scale their approach internally. Social Pro Daily Messenger Is Facebook’s Real Value to Brands Opinion: Today’s consumers are more mobile and digitally driven than ever before. Social Pro Daily Attention, Pragmatists: 2017 Is the Year Social Care Skepticism Will Start Costing You Opinion: Many companies have implemented only the bare minimum of investment in social care, with a skeleton team of agents responding only to what they absolutely must on Facebook and Twitter—holding out for tangible proof that it pays to invest in social customer care.