Portrait of Jonathan Cude

Jonathan Cude

Jonathan Cude is chief creative officer at McKinney.

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A Note to the Graduating Class From Someone Who Saw His Fair Share of Low Points

Voice

Even dream jobs have nightmare days and even the people at the top sometimes wonder whether they have any business being in this business.

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Without Sports We’re Missing the Camaraderie and Hope They Usually Provide

Voice

Sports provide a platform for us to come together as communities to heal after trauma.

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Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Brand Marketing

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."