Jon Mandell is a widely recognized executive in the marketing and ecommerce industries for delivering elevated customer experiences. Jon spent the early part of his 20+ year career in the tech start-up world in a variety of roles including founder. He later went on to spend nine years at the 1-800-Flowers.com family of brands where he served in numerous senior roles including leading omni-channel marketing, loyalty and customer experience. After Flowers, Jon served as a managing director with Teneo, the CEO advisory firm, before joining WW (formerly WeightWatchers) where he spent the last four years transforming the global membership business and commerce strategy as acting chief customer officer.
When Designing Customer Experiences, Don’t Confuse Speed With Ease
Ease continues to be a pervasive design problem across industries, not due to lack of resources or commitment but in failing to answer the question: What does ease actually mean?